Ads and campaigns

Most of my professional writing comes in ad form. But the ad form takes a lot of forms—unexpected headlines, warm and credible social copy, compelling video spots. Keeping the essence of an idea as you create a medium-crossing campaign is the challenge keeps me click-clacking.

Red Hat brand campaign: Our code is open

In Red Hat’s first-ever brand campaign, our cross-functional creative team took on a big challenge: How do you convince people you’re a cloud player if you don’t actually make cloud products? By showing that all those proprietary clouds only work together well with open source solutions connecting them. (Role: senior writer, associate creative director)

Emerging technologies campaign (Red Hat)

Red Hat’s open source approach to IT yields perspectives that distinguish it from competitors. In this campaign, we sought to express and elevate that perspective on new and rising technologies: Kubernetes, open hybrid cloud, and edge computing.